Strategic Plan

Wisconsin Academy of Family Physicians - Foundation

2020-2022 Strategic Plan

Mission Statement:

To enhance the quality of family health care in Wisconsin through the appropriate funding of the education, research and philanthropic projects of the Wisconsin Academy of Family Physicians by providing significant support and stewardship of funds.

Areas of Focus

Execute, enhance and embrace the Foundation Development Plan

Goal 1: Align fundraising goals and strategies that focus on overall long-term support ofthe Foundation

- Sustainable Contributions Program- Introduce and promote monthly giving to convert existing donors and engage new donors in the program.

Goal 2: Empower Academy & Foundation board membersto execute the Development Plan

- Assign accountability to the boards to achieve development plan goals
- Utilize unique talents of board members to expand skill set in fundraising
- Involve board members in donor cultivation, retention & stewardship

Goal 3: 100% board members donate (Academy and Foundation boards)

- Increased transparency with board member giving expectations
- Frequent personal reminders & contribution updates throughout the year

Goal 4: Increase the number of donors– 10% increase annually

- Members & Public at Large
  - Target one-time donors & members who haven’t given

- Donor-centric fundraising approach
  - Engage donors in overall mission of the Foundation
  - Focus communication efforts on connection to Family Medicine community

Goal 5: Build on success of quarterly drawing program

- Pivot current fundraising efforts to prioritize virtual/remote activities
- Translate participation in quarterly drawings to overall long-term support of the Foundation through sustainable giving

Connect and integrate Foundation support for WAFP Areas of Focus

Goal 1: Collaborate with Academy to identify specific opportunities to support Academy activities, whether virtual or in-person

- Leadership Develepment
- Workforce
- Wellbeing - member engagement - "Healthy Physician - Healthy Practice - Healthy Patients"
  - Provide value to members and build community by promotingactivities that combat burnout and administration burden, strengthen resiliency, and provide lasting wellness (virtual engagement opportunities-peer support groups, networking nights)

Goal 2: Continue efforts to create awareness for WAFP-F at all WAFP events, meetings and member communications

Goal 3: Support WAFP CME and MoC efforts for members

- Program Funding
- Scholarships

Continue Support for promoting a Family Medicine Workforce

Goal 1: Through Sustainable Contributions Program, continue fundraising for:

- Students to National Conference – 50 students = $30,000
- Stethoscopes for FM Residents – one visit per program = $4,000
  - Engage members across the state in visits, not just local physicians
- Undesignated = $15,000

Goal 2: Collaborate with Academy to develop fundraising opportunities to support current physicians